In web3 product marketing, producing digital media for use across digital properties, I made a series of animated padlocks.

After finding the After Effects morph either too smooth or needing too much detailing to feel comfortable, I stuck with drawing frames to create these animation. Doing this gave them a more organic feel, befitting of most of our other brand art in that it is clear the visual voice is coming from someone's individual style, rather than shaped perfectly in Illustrator.

Of course, this required drawing or altering about a hundred frames for each animation.

The challenge was that the creative process this way was much more organic — I couldn't easily control the outcome like you can in a design app. But after a few, we came across one we liked best. And now, looking back, I've grown even fonder of some of the animations initially passed over.

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