It lets the viewer know where they are, including in the context of current competition. Any content that gets posted discussing competition is always done in a playful way. Web3 is a group of like minded people trying to work towards a better system; one that value open source and transparency — just about as much as they do their privacy. There are a lot more of these simple, one image posts — an infographic that doesn't feel like one — in the words. Ideally the directional concept can be extended to many areas of the company message and product. Perhaps one that says "Privacy is here" with arrows pointing away towards directions that don't imply the best outcome, that hinder privacy or even take it away.